For this project, I was the digital design lead, working closely with our Creative Director, partnership managers, as well as Wizarding World and Warner Brothers Creative. I was to undertake and produce our web advertising, various landing web pages, Amazon storefronts, social graphics, and around 40 different email designs (maybe more, I wasn't counting), including order confirmations, a series of launch emails, onboarding emails for new purchasers, abandoned basket emails, and more. The result was a consistent, engaging campaign which was successful in meeting all key objectives.
Harry Potter Kano Coding Kit
Another big partnership product launch. A BlueTooth magic wand, that won Best Toy award from Time Magazine, made it into Amazon Treasure Trucks, and got hundreds of thousands of kids an early start at coding.