One of my first tasks as the Design Lead at Alpharooms was to update and revamp our email templates. Previous designs had outdated design elements and weren't displaying correctly across all email clients.
I added new, clearer social media buttons and after a long revamp of the overall brand guidelines, applied my new guidelines to the corporate branding. The overall result is a more assured, uplifting frame from which to insert our marketing material that accomodates a positive, forward-thinking mood for our customers while they plan their journeys.
Other changes included the introduction of GIF animations to exploit quality destination photography without excess spatial consumption. More universal HTML and CSS style elements were added to improve consistency across all email clients and devices.
