![](https://cdn.myportfolio.com/b8da66a812979e21570dfc43d80f6bb6/060d368edbacd4eb4cca72d9_rw_1200.jpg?h=376a5cda4c25f8c02e64907caf2bc3fa)
Robert Dyas has over 250,000 email subscribers. About 50% view their emails on mobile devices, on dozens of different email clients. It is important for all my emails to be tested across multiple devices and email clients.
![](https://cdn.myportfolio.com/b8da66a812979e21570dfc43d80f6bb6/d6401cd3367d7d4efba0ec75_rw_1920.png?h=115f37143b72a2c467f6a7c37a912289)
'New In' campaign email viewed on desktop.
![](https://cdn.myportfolio.com/b8da66a812979e21570dfc43d80f6bb6/4167b8b8d29b753e188687cb_rw_600.gif?h=0024d1f0d68a7b29b5311576a73b5a18)
I use gif animations to add extra emphasis to a product or saving. Optimisation becomes more important with these to keep load times in check.
![](https://cdn.myportfolio.com/b8da66a812979e21570dfc43d80f6bb6/d0be5431-2f07-479c-b1b0-64b6d27165be_rw_600.jpg?h=4a50120cd1123f792ffbe5d8d9c41edf)
The same 'New In' email viewed on smartphone.