Robert Dyas has over 250,000 email subscribers. About 50% view their emails on mobile devices, on dozens of different email clients. It is important for all my emails to be tested across multiple devices and email clients.
'New In' campaign email viewed on desktop.
I use gif animations to add extra emphasis to a product or saving. Optimisation becomes more important with these to keep load times in check.
The same 'New In' email viewed on smartphone.
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