Star Wars Remote
Control Toys
Social Media Campaign
Control Toys
Social Media Campaign
Robert Dyas 2015
We wanted to drive traffic toward our online Christmas gift shop, in particular to our large range of remote control toys. A good way to do this was to create some eye-catching visuals and let them loose on social media.
Around that time, the new Star Wars films were a hot topic, and we were stocking some fun looking remote control versions of characters from the films. Our online marketing exec suggested we use epic backdrops, typical of the films, to display these toys. I immediately knew what he was picturing and left the meeting to start work.
Having hunted down some sort-of alien landscape photography from the farthest reaches of Shutterstock, plonked in our heroes, illuminated their weapons and added some atmospheric elements; it was time to get the green light from the notoriously stringent Disney and Lucasfilms.
After a couple of minor adjustments to the positioning of their logos, they were happy for us to let the images fly.
As expected, the toys were a hit. Our traffic and conversions performed very well, exceeding our previous record. Overall it was an enjoyable and rewarding project to work on.